About us

Worldwide Theatrix Ltd is a small family business, dealing with the exploitation, administration and licensing of the works of the Late David Croft O.B.E.

These works include “Dads Army” “Are you being Served?” “Hi De Hi” and “Allo Allo”.

WWT also deal with format rights, monitoring broadcasting and merchandising of these programmes all over the world.

We are currently digitising and archiving all of these works.

David Croft
Dad's Army
Allo Allo

What we do

Licensing of works of the Late David Croft O.B.E.

Monitoring of broadcasting & merchandising worldwide

David Croft
Are You Being Served

Archiving – We are currently digitising and archiving all of these works

Format rights

Visit davidcroft.co.uk for more information

The team

Penny Croft

Penny trained at the London School of Dramatic Art. She then appeared in several plays and Pantomimes including “Why Not Stay for Breakfast” with Derek Nimmo at the Apollo Theatre London and “Jack and the Beanstalk” with Arthur Askey at the Richmond Theatre London. She represented the UK at the World Song festival in Tokyo where she won the Cherry Blossom award presented by Frank Sinatra. While she was signed to CBS records, she won Billboard magazines “Female Vocalist of the year” with her album Penny Croft. She then worked as a comedy writer for BBC writing three series of “Life Without George” starring Simon Cadell and Carol Royle, and co-writing the pilot script of “My Family” starring Robert Lindsay and Zoe Wannamaker. While working in Los Angeles as a comedy writer for CBS, Lifetime, and Castle Rock, she was awarded the Chesterfield Film Fellowship by Amblin Entertainment sponsored by Steven Spielberg. Most recently she has co-written a stage musical “The Tales of Beatrix Potter” with Valentine Guinness.  Penny is a member of the Writers Guild of America West. She has been a director of Worldwide Theatrix for 12 years.

Jane Sims

Jane started her working life as a PA for Laurie Jay Productions and looked after various recording artists including Billy Ocean and Peter Sarstedt.  She spent the next 25 years involved in the property business until joining the production team of her father’s last production “Here comes the Queen” starring Wendy Richards and Les Dennis. She also worked on the comedy “Zip and Hollow” starring Lisa Godard and Helen Atkinson Wood. She then went on to production manage a series of documentaries for Labyrinth Media about the American landings in Normandy and their ongoing role throughout the Second World War “The Americans on D day” “The Americans on Hells Highway: “The Americans in the Bulge” all of which aired on PBS America and Netflix. She has been Company Secretary at WWT for 18 years.

Beckie Croft

Beckie appeared in the BBC’s adaptation of Frederick Marryat’s  “Children of the New Forest” starring Donald Sumpter and Richard Gibson. She then signed to “Freddies” model agency and worked as a photographic model for the next 15 years. She has worked for the production company Full Circle for David Suchet and Peter Farago.  Petta Fiesta, a yearly arts and music festival and Viva La Visa, who specialise in overseas visas for the entertainment industry. She has most recently worked on “The Oxford Book of Theatrical Anecdotes” for Gyles Brandreth.  Beckie is currently on the board of Fram Soc. She has been a director of Worldwide Theatrix for 12 years.

Nick Sharland

Nick was a British Frisbee champion and indeed went on to represent Great Britain in the World Frisbee Championships at the Pasadena Rose Bowl stadium in California.  Nick has been a musician and composer all of his life, forming Worldwide Music Ltd with his brother John. He has played piano and guitar in clubs and recording studios all over Europe. He recently released a series of CD’s called “Innersense” a 5 CD set of meditation and relaxation co-written with his brother John. He has been a director of Worldwide Theatrix for 20 years.


Worldwide Theatrix Ltd

105 Risbygate Street • Bury St Edmunds • IP33 3AA

T: 01284 754 188

E: office@worldwidetheatrix.co.uk